How our ideas come to fruition or not. How an archetype helps us create something in reality. Personality archetypes are scenarios in which a person unconsciously performs certain actions and makes choices. Ken Hakuta said: “There is no shortage of money in the world. There is a lack of ideas in the world." I would also add here that there is a lack of skill to connect your ideas with reality. That is, the ability to hear your idea, see its symbolism and connect it with the literal, giving it life. There are always ideas. Ideas are eternal. Whether we hear them is another matter. Any idea that comes to our mind, that flares up suddenly or has been nurtured for years - these are archetypal, that is, eternal and lived millions of times, stories. They were before us and will be after us. These are timeless stories that are like fairy tales passed down from generation to generation. If we bring them to life, somehow implement them, act, then they materialize through us and become literal. Unfortunately, not all of us have the skill to understand our idea and connect it to the literal. Due to the impossibility of such a connection, people experience a lot of emotional and sometimes physical pain. The point is that we are driven by ideas. And ideas give us energy. When it is there, it guides us, it’s as if we are on a wave. If we don’t hear it or don’t understand it, we begin to resist it, but it still manifests itself in our lives, but only in the worst case scenario. When there are a lot of thoughts and ideas, but there are difficulties with actions. When the thought comes to you to do something, then the archetype (the eternal scenario), at that moment, wants to live itself through you. He wants to be realized and manifest through the thought that comes to you. And when you don't act, it's as if you don't believe it, telling yourself that my thoughts are something unimportant and fleeting. Now imagine if you believe in what you do. That the thought that flew in matters not only to you, but to the whole world, no matter how pretentious it may sound. Not expressing yourself is the same as hiding an important puzzle from the world. There's a cool thing about marketing that you should approach your sales or projects in such a way that if you don't talk about your product, then you're committing a crime, because it could be something very important, and you're hiding it from people. Let it be important even to one or two people. Doesn't matter. Who doesn't care won't buy it. And for some it may be a vitally important story, but you are hiding it. When you can approach your ideas and projects this way, you will grow. Imagine for a second that for someone it is as valuable as, for example, if you had a cure for cancer, and you keep it to yourself and don’t tell anyone about it, but this is really a crime.