This is probably the first time I’m writing such a short note, however, judging by the latest questions addressed to me by email and PM on VKontakte, this topic is relevant for many, although does not relate directly to psychology. At a recent freewriting workshop, I was asked how to more accurately identify your target reader in order to more effectively write persuasive writing. Well, what’s there to hide, take it. Here, I have compiled a list of questions that will help you solve this problem efficiently. This will be especially useful for those who are going to write killer articles for their target audience. If so, then go for it. Take your time. Approach each question consciously. Who is your client? Where, how and what does he live? How does he think (critically, logically, imaginatively, systematically...)? What is your client’s value system? What does he really need? What would he want? achieve? What would the reader want to avoid? Why does he want this? What information is he missing? Why is this important to him? What would he like to spend his time on? How does your reader perceive what your competitors offer? What actions does each customer take? day to solve his problem? What difficulties does he face? How do his loved ones and those around him react at these moments? Who is his circle? Who could be his idol? What inspires confidence in your client? What fears and doubts does he have? attitude towards the product being offered? What influences his decision-making? What pleases and fills him? What pace of life is most comfortable for him? Answer them in great detail and detail. This is very important, because this is the only way to create the most complete portrait or avatar of your potential client. Of course, by reader we mean the one who will read your posts or commercial offers, so here you can put an equal sign between the client and the reader of your blog or article. I hope this brief information will be useful to you. Have a pleasant mood and productive creativity! PS This post is a continuation of my previous article on the topic of freewriting, or getting out of a creative impasse. And, of course, it is more likely written for specialists than for the layman..