What? The fight with competitors on points will be won. The main thing is to take the third position and declare that everyone is a fool, and only you are the professor. It is you who have the most powerful practice. Or, let's say, a dynasty. Not like any rootless dropouts like Petrov and Sidorov. Of course, you can speak out less harshly. You can criticize your opponents to the point. Present compelling, honest arguments. But the wrapper or packaging of your message does not change the essence of the matter. You go over heads like an asphalt roller, smearing your competitors into trash. If you are polite, then you do it with the special chic of a hardened cynic. He praised his competitors so much that now there is no need to scold them. But what if you talk about your idea and don’t touch your competitors at all? Should we act according to the principle “the dog barks, the caravan moves on”? What if you don't pay attention to your competitors at all? Moreover, your audience will still want to look at Petrov and Sidorov just out of interest, with one eye. To see with your own eyes what kind of swindlers they are, since you say so about them. With the same success, your audience may consider you two-faced, and not Petrov and Sidorov, if the ideas of these competitors “work” with your potential clients better than yours. Especially, if these competitors are busy with themselves and their own business, they don’t throw a barrel at anyone. Our people are inherently very decent, honest and kind. People tend to stand up in defense of insulted innocence. People sympathize with the sufferer. And the suffering side is the one who is criticized. People for the most part are not in the mood to figure out who is right and who is wrong. People have their own worries that do not leave them even during a speech by someone important. Therefore, the simpler and clearer the speech, the better. And this is a one-sided belief. In which only one point of view is presented. People do not like when they are confused and offered information that they cannot understand. They develop an inferiority complex, and they take revenge on someone who swears at their opponent, asserts himself at their expense, and even confuses them with complex conclusions. Good luck in tender negotiations and in relationships with colleagues. Yours Irina PaninaDoctor of Psychology, hypnologist, tarot reader