Professional coaching is an independent approach that focuses on unlocking an individual’s potential, achieving high results and personal change management. The team of the ALBA Training Technologies Center (Zaporozhye) is developing three main areas coaching that covers areas of personal and company growth: business coaching, personal effectiveness coaching, career coaching. The main goal of business coaching is the formation of a corporate culture of a company with a high level of self-organization and interaction of all departments, the creation of a close-knit team of employees and company managers. The following types of business coaching are distinguished: corporate coaching (goals: a clear vision by managing managers of corporate goals and all ways to achieve them , creating a clear action plan, as well as obtaining a variety of tools for working with your team in order to achieve corporate goals, creating the necessary corporate culture in the team, increasing efficiency, etc.). coaching for managers on individual, specialized business issues (coaching on new business, on business transformation, on business finance, on partnership, on building business relationships, on marketing, on personnel management, on advertising, on pricing strategy, stress coaching, etc.) Personal effectiveness coaching is a technology for unlocking potential individuals to maximize productivity and effectively achieve personal goals in the process of solving problems that are significant for the client together with the coach. In personal effectiveness coaching, the client can solve such problems as improving the quality of life, developing in professional activities, creating life balance. An effective solution to the assigned tasks in personal effectiveness coaching is achieved through the implementation of the basic algorithm: Awareness of one’s intentions and goals Managing personal resources Development of social and emotional intelligence , as well as effective communication skills. The targeted use of coaching in planning and building a career is so effective that we can talk about a separate direction of coaching: career coaching. In the process of career coaching, the client becomes better aware of his needs and his capabilities, reveals his inner potential and receives new opportunities to realize this potential. Career coaching is especially effective: When searching for (changing) a job. In this case, the coach will help you choose the direction of activity that will best suit the needs and capabilities of the client. A change of place is an excellent chance to fully realize your abilities and your inner potential. When planning and building a career. Coaching will allow you to clearly define goals and plan specific actions aimed at building a career in your chosen field of activity. The Alba CTT team of coaches provides a full range of services in this area, from individual coaching sessions to the introduction of coaching into the management culture of companies.