The article “The Mystic of Sales” caused a resonance in the form of messages, comments and calls. Someone remembered situations when a “buy-buy seller” tried to sell him something. Someone is thinking about their strategy for interacting with clients. And if you don’t need to sell, but solve a client’s problem, then the following question arises: Who is your client? Who is the target audience to whom you direct your activity? The description of the target audience is very important because it gives an understanding of how these people live, how they make purchasing decisions, and what influences their behavior. The success of the entire strategy for promoting a product or service depends on the correct description of the target audience. As practice shows, ideas about a potential client are often very abstract. For example, the owner of a hairdressing salon can say that their clients are all residents of the area in which it is located. But “everyone” means “nobody.” Completely different people live in this area: men and women/ with different income levels/ different ages. An advertisement for a hair salon that will attract the attention of a woman of retirement age will often not seem interesting to a woman in the age category from 25 to 45 years old with an average income for a given region, since, in most cases, they have different goals and values. In addition, it is important to distinguish the consumer of a product or service from the buyer. Thus, the consumer in a children's hairdresser is a child, and the buyer is the child's parents. For example, the owner of a hairdresser concludes from his observations that the majority of visitors are children of preschool and primary school age. Children are brought by mothers in the age range from 25 to 45 years. So who then is the target audience to whom marketing activities should be directed - mothers or children? Research and surveys in recent years show that it is necessary to both interest a child and inspire confidence in his parents. Accordingly, this is the target audience to which the marketing activities of this organization will be directed. There are no two identical businesses on the market, each is unique, It is important to identify the individual characteristics of your business, compare them with customer needs, market realities and develop a strategy that will solve the problem as efficiently as possible. So who is your target audience? What is the pain of your customers? (What problems are your customers currently facing?) How can your product or service help customers solve these problems? What needs to be done to adapt your product or service to the current situation? How can you communicate this to customers? I wish you and your clients success!