The term “clip thinking” appeared in the 80s of the 20th century as a reflection of the influence of digitalization and changes in media. Today we increasingly hear about generations “born with a tablet in their hands.” The word “clip” comes from the English term “clip”, which means “to make clippings from newspapers or films.” Signs of clip thinking - a person cannot concentrate on one task longer than 10-15 minutes - “linguistic minimalism” is characteristic - a person turns not to experience, but to imagination. Clip thinking is “cutting out” private moments, images, thoughts and “gluing” them into a single row. A person perceives the reality around him as a sequence of unrelated images, fragments, and phenomena. As a result, such thinking helps to remember certain “markers” - terms, words, but does not give a general understanding. A person with clip thinking has difficulty understanding the overall picture, and as a result, he perceives information in fragments and is unable to compare it with another. Reasons for the formation of clip thinking1. A large amount of information and media products. Modern man lives in a huge information field. One information quickly changes to another, an avalanche of short videos falls daily from social networks on the immature consciousness of a young user. Simple, often monosyllabic texts with bright, rapidly changing dynamic images are aimed at attracting attention quite often to the detriment of meaning and content. 2. Multitasking and fast pace of life. The need for a person to perform a large number of tasks in a limited time and the desire to “do everything” forces a person to solve them superficially by distributing attention and fixating on certain moments. Have you noticed how a modern schoolchild “reads” a paragraph on a subject? - “Tearing out” information in pieces, “jumping”, sometimes chaotically, through fragments and with what effort and reluctance he solves the problem of reading the entire paragraph.2. The desire to quickly solve a problem and move into the stage of pleasure and relaxation. Based on the observations of school teachers, one can notice the desire of the modern schoolchild to quickly and easily find the answer using Internet search engines. The formed idea that “there is no need to memorize and learn, because the answer can be found on the Internet.” The full effect of clip thinking can be judged, of course, as the younger generation grows up.